Value Factor | What is Value Factor? | Halstead Property

Recognizing the demand for value and opportunity in today’s real estate market, Halstead Property is designating October 24th and 25th as a Weekend of Opportunities. The specially promoted weekend features all Halstead Value Factor listings that have passed an internal rigorous process to be noted as “value” property as well as all Halstead exclusive listings that have had a price reduction as of October 1, 2009. The Weekend of Opportunities takes place across three states where Halstead has 19 offices including New York, Connecticut and New Jersey. Some of our open houses will be attended by Wells Fargo representatives who will be able to provide complimentary mortgage advice.

"The Halstead Value Factor has proved immensely popular with the consumer. Since the inception of this special initiative in May, we established strong guidelines to select some of the best values on the market – and it’s imperative to remember that it is not just price that represents value. There are number of other factors, hence the name. In less than 5 months after launching the Halstead Value Factor, 140 properties have been features and 49 percent are in contract and have accepted offers. This speaks volumes in today’s market," stated Diane M. Ramirez, President of Halstead Property.

A large marketing and advertising campaign is centered around the promotional effort including:

• Halstead.com has a new homepage solely devoted to the Weekend of Opportunities. In an effort to keep the search as easy as possible for consumers, Halstead has developed an enhanced online tool to allow users to quickly search for a Value Factor property by neighborhood, price and date of open house

• Web Ads on such sites as nytimes.com, trulia.com, wsj.com, streeteasy.com, and iht.com promoting these properties

• Full Page Print Display Advertising Campaign in the Sunday New York Times Newspaper Tri-State Edition, Metro Newspaper, Riverdale Press, Hudson Reporter, Darien Times, New Canaan Advertiser, Wilton Bulletin, Westport News, Greenwich Time, Stamford Advocate, and more

• Full Scale outdoor Window Billboards in our Storefront Offices

• Social Media Promotion on our Corporate Facebook and Twitter Presence

• Much More...

What is the Halstead Value Factor?

The Halstead Value Factor highlights properties that offer some of the best value in today’s market. A good price simply does not mean a good value. A value is, by Halstead’s definition, the location, building, condition, size, amenities AND price.

As a result, each property featured in the Value Factor is pre-qualified for inclusion by meeting specific criteria and successfully passing an intensive review process by the Halstead Executive Team. To ensure a fresh inventory, the property will remain in the Value Factor for just 90 days.

To be included in the Value Factor, Halstead Agents must present the following information to their Director:

• In less than 2 sentences, a description as to why the proposed listing is a value.
• Details on the proposed listing including the address, apartment number, building type, size, condition and building amenities.
• All active, accepted offers and contract signed listings in the same building, if available. In addition, a list of all closings in the building within the past six months.
• A general comparable search for all active listings within the proposed listing’s proper geographic area.
• Other comparable properties that have closed within the last 60 days.

At Halstead Property, we pride ourselves on being strategic and thorough. We carefully planned and calculated the launch of the Value Factor, incorporating all of our outstanding resources and utilizing the strength and wisdom of our Executive Team, the Marketing Division, the IT Division, the Communications Department and our Development Marketing Team.

As a result, Halstead has clearly defined the Value Factor in today’s market. We hope you enjoy it.